The Events Digi-café
During the last few years, society has taken quite a big leap towards the digital. You might even talk about a digital revolution. Also my employer S-Group had launched a lot of new digital services and a small, but nevertheless important, group of customers found this frustrating. Some didn’t own smartphones and others didn’t know how to use digital devices and were feeling left out.
That’s when I came up with the idea of “Digi-café”: an event with a low threshold for anyone who needed help with anything digital or technical, be it setting up a Facebook-account, getting help with S-Group’s application S-mobiili, how to change e-mail settings or simply to have a cup of coffee. We collaborated with a handful of partners (among others Uusimaa, KSF Media, Elisa, Lähi-Tapiola).
The events were a massive success! We got great press-coverage and a huge amount of positive feedback from happy customers, some even hugging us after receiving help with their digital problems. Not only were the frustrated customers happy again, we also got a lot of new S-mobiili downloads and even some new customers! I organized and coordinated both the events as well as communication and marketing around them.