Strategy for improving employer branding

How do you attract the best people to work for you? Employer branding has been a hot topic during the last few years. The idea of employer branding is first of all to make sure the people who work for you like their jobs, then to encourage them to talk about their work, for example on social media. This can be easier said than done since the workplace-culture greatly affects if people feel it’s acceptable in the eyes of their employer to talk about their work on social media. Let’s not forget that not many years ago a lot of companies actually forbid their employers from for example accessing Facebook during work or posting anything work-related on social media.

At Varuboden-Osla I put together a strategy for improving employer branding, starting with building a social media ambassador program. Recruiting people from different areas and with different careers from within the company ensures a varied and realistic picture of work at your company. The ambassadors take turns in managing the company’s Instagram-account for a week at a time. I manage and coordinate the program.