Content Marketing at KSF Media
I worked as a news reporter up until 2014 when I was asked, together with two colleagues, to create an in house content agency at KSF Media. I already had experience in content marketing, since I had worked for Media Planet as a freelance journalist producing content marketing for their campaigns. However, creating a new agency was a new challenge and I was so excited I was recruited for the job!
At the agency, we developed new advertising concepts for business clients, planning and producing successful content marketing for over thirty different clients. Working as a concept developer and content producer I worked closely with clients, accompanying the Key Account Managers to meetings, mapping out the clients needs and setting up the most suitable strategy for them. Among others I worked with Icelandair, Fazer, Långvik, Varuboden-Osla, Arcada, Learning Miles, Keittiömaailma and A.Tillander.
We created a lot of traditional content marketing for print media and the e-version of the newspaper, but we also did web pages for customers, video marketing, social media marketing, blog collaborations, digital publications and even content marketing for games.
Take a break. The content marketing spread I produced for Långvik was great fun working on and I’m proud of the results.